Marketing
Rebuilt

I've known Mark Tack as a thoughtful, opinionated, and highly accomplished marketing leader. His new book, Marketing Rebuilt, reflects all three qualities. Mark makes a compelling argument that AI isn't simply changing the tools marketers use. It's fundamentally changing how marketing organizations need to operate, compete, and deliver growth. Whether you're a CMO, CEO, or revenue leader, this is worth your attention. And perhaps more importantly, it's worth challenging some of your own assumptions. Congratulations, Mark. Great work! #b2b #gotomarket #AI #pipeline #agenticAI

Mark what I appreciate most about your thinking is that it's never innovation for innovation's sake. It's grounded in real-world experience, business outcomes, and the courage to challenge conventional wisdom. Marketing Rebuilt is a timely and important challenge to every leader who thinks their current playbook is good enough. Congratulations on the release!

Mark - Congrats on the book launch. Timely! Can't wait to check it out.

Congratulations, Mark! Definitely a timely book!

Congrats on the book launch Mark Tack. It is a tremendous accomplishment to pull together your thoughts and experiences into a book that is easy to read and apply. The B2B marketing world is changing and leaders will need to reskill their organizations and retool themselves. Your book shares ideas for how to do that. I can't wait to get a copy.

Love the 100 AI agents Mark, especially those related to AI contents marketing! If we can just get one AI Marketing Agent right and working, this book is worth everything! Thank you for these great insights Mark!

B2B Marketing rarely gets enough attention, maybe because the media budgets are smaller. But the complexity and rising importance of it is raising its importance dramatically in the C-Suite. Mark Tack, a former client of mine, has authored a terrific, very practical book that covers ABM, personalization, and end-to-end funnel management in the emerging agentic era. He makes the translation of strategy into agentic capabilities easy to understand, and brings a structure for teams to follow that's very clear. As always, he's expanded my thinking and what I should be prioritizing with my own clients. I'm sure this book will do the same for you. It's out, have a read: https://lnkd.in/gggYWi73

Very thorough and comprehensive framework that is relevant today and going forward. It is clearly evident that you know what you are talking about and that anyone starting out in marketing now or who has been in marketing for a while but is now feeling the carpet being pulled from underneath them will find this framework and your book useful, practical, and helpful. Indeed, Mark, you've experienced the good, the bad, and the ugly! (cue movie whistle sound)

Mark, the line that stuck with me is “You can't automate accountability.” Too many teams are layering agents onto an engine nobody owns, then wondering why pipeline doesn't move. Your point on change management is the right one to lead with. People who fear for their relevance won't automate their own work, so the rebuild has to start with giving them a bigger job, not a smaller one. Congratulations on the book dude!!

If you are a B2B marketer, I highly recommend you check out the latest book from Mark Tack - it's a fresh look at what it really means to be a marketer today when so much is changing. Yet, despite a big focus on #agenticAI, there is also a very human part to this as well. And, there is a real focus on ROI and getting results!

Congrats on the book launch Mark Tack! This is a great way to frame some of the most challenging aspects of enabling the best of both AI and human marketing capabilities.

Congrats Mark Tack! Love the scoreboard and the readiness report. Provides a lot of clarity and answers a very simple question - where do I begin?

Congratulations Mark Tack on this excellent book! As someone who previewed much of the content, it is both timely and actionable for B2B marketing leaders. In addition, I am glad that you included a chapter on "product marketing" as that is an essential function that can now become more signal-driven in the AI era (as highlighted in my previous post: https://www.linkedin.com/feed/update/urn:li:activity:7503129632045633537/)

This is brilliant work, Mark. The B2B landscape has definitely changed and I feel this is necessary reading for all marketing leaders. Most don’t realize how far behind they are in the MarTech landscape, and that’s why I feel like your book is necessary reading. Great job.

You're a great writer, Mark Tack! Thanks for coalescing your wisdom and sharing it. Congrats.

Congratulations, Mark! I had the pleasure of working with you during my Marketo days when you were leading marketing at Vibes, and I saw firsthand how strategically you approach building and scaling marketing organizations. What I appreciate about Marketing Rebuilt is how you’ve evolved your Marketing Engine framework for the AI era while keeping the focus where it belongs: pipeline, revenue, and measurable business outcomes. The combination of signals (and might I add the partner integrations give valuable signals,) AI agents, and human accountability are a powerful blueprint for what's next. Well done, my friend!

Congrats, Mark. This seems very timely and I am already hooked. One idea here really resonates with me: the biggest opportunity may not be automating what we already do. Efficiency is table stakes. The more interesting question is, what can we now do that we never had the capacity, economics or operational ability to do before? Thousands of signals we couldn’t realistically monitor. Micro-segments we couldn’t justify serving differently. Journeys we couldn’t continuously adapt. Opportunities that disappeared simply because no human had the bandwidth to notice and act in time. That’s where I think agents get really interesting. Automation makes the existing engine faster. New capacity lets us build an entirely different engine