Marketing Rebuilt by Mark Tack launches October 2026. Read Chapter 1 free.

Rebuild marketing for people and AI agents.

Marketing is one of the largest expenses on your P&L. Can you explain what you're getting for it? Marketing Rebuilt introduces the AI Marketing Engine, a practical B2B marketing framework for rebuilding marketing around people, AI agents, and pipeline.

The Marketing Rebuilt book by Mark Tack

You've tried AI.
Did the number move?

A few pilots, a few tools, and a few agents. Real money spent, and the pipeline number looks about the same. The activity changed. The operating model did not.

A pile of agents is not an engine.

Meet the AIMarketing Engine.

Marketing Rebuilt is the destination. The AI Marketing Engine is how you get there. Ten connected capabilities that work as one system. Each strengthens the others, each has to draw a line to pipeline, and each can be run by people and AI agents working together.

The AI Marketing Engine connects AI agents with positioning, brand, pipeline, customers, revenue, operations, scoreboard, content marketing, and product marketing.

The operating model has changed.

Signals initiate. Agents execute. Humans govern.

Signals.

Something changes. In buyer behavior, in the market, or in what your own people are seeing. Signals are the moments that tell the system something matters.

Agents.

Agents watch for those signals, connect the pattern, and do the work they have been designed to do while the moment still matters.

Humans.

People decide what matters, set the direction and boundaries, apply judgment, and stay accountable for the outcome.

100
Agent-Powered Use Cases

A hundred places to start. Pick one.

Marketing Rebuilt includes 100 agent-powered use cases across the AI Marketing Engine, showing where people and AI agents can solve real B2B marketing problems together. Starting points, not finished designs. Shape them to fit your business, your people, your systems, and your budget.

Open Marketing Rebuilt book showing the ABM Orchestration Agent profile
Inside the book

See where your engine stands.

Take the Marketing Rebuilt Readiness Assessment and get your personalized Readiness Report with a diagnosis, Draft Build Map, and 90-Day Starting Point. Yours to keep, print, share with your team, and use to decide what gets rebuilt first. It takes about 10 minutes.

Assessment input and output: Your Situation, The Engine, Who Owns It, Wrap Up leading to Diagnosis, Draft Build Map, and 90-Day Starting Point
Mark Tack, six-time B2B CMO and author of Marketing Rebuilt

Built from the CMO seat.

Mark Tack has spent more than twenty years building B2B marketing organizations, including six runs in the CMO seat. The work produced hundreds of millions of dollars in pipeline, along with plenty of misses and stalls.

Six-time B2B CMO. Author, Marketing Rebuilt

The book ends. The rebuild starts.

Marketing Rebuilt gives you the blueprint. The Assessment shows where your engine stands. What happens after that is up to you.